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Mr Johnson’s, the small animal feed specialist, is preparing to showcase its extensive range of products at two of the country’s top trade shows. The brand will appear alongside Dog Gone Fishin’ and others in the Henry Bell & Co portfolio at Glee from 10 to 12 September and PATS from 29 September to 1 October.

Glee, which takes place at the NEC, Birmingham, is celebrating its 50th anniversary and Mr Johnson’s will join more than 400 exhibitors at this annual B2B garden retail event. The brand’s tasty and nutritionally balanced feeds and treats will be on parade at Stand 9G50-E51, highlighting their eye-catching shelf appeal and healthy margins for retailers.

Two weeks later, Mr Johnson’s will return to PATS – the Pet & Aquatic Trade Show at Telford International Centre. The event is the UK’s leading pet industry exhibition and an important platform for brands to launch new products for the seasons ahead. Mr Johnson’s has enjoyed a high-profile presence here over the years and will be there again in force on Stand E14. 

“We are really excited about exhibiting at the shows,” said Mr Johnson’s Sales Manager Alan Gittins. “They offer us a brilliant opportunity to reach out to buyers, meet existing customers and catch up with industry friends and colleagues.

“Our products have an enthusiastic following in the industry and are highly regarded for their premium quality, sound nutrition and competitive prices. We’ve got some super feeds, great offers and show specials to promote at both Glee and PATS, so there’s plenty to talk about. We are encouraging as many retailers as possible to register for their tickets and come along to our stands to see us. The kettle’s on and we can’t wait to see everyone.”